Partner of the ‘4 per 1000’ Initiative

Hummingbird Technologies has joined the 4 per 1000 Initiative, a global coalition of organisations united by their commitment to soil restoration.

Today soil degradation poses a threat to more than 40% of the world’s land surfaces and climate disruption is accelerating the process, posing a risk to our climate as well as global food security. 4 per 1000 was created at the COP21 Paris summit in December 2015. The name relates to the fact that increasing soil carbon by 0.4 percentage points per year across the world would translate into large scale carbon sequestration, offering one of the most cost-effective and scalable defences against climate change.

Hummingbird Technologies has developed algorithms to detect from satellite the key farming practices – such as no-till cultivation, cover crops and crop rotations – that are associated with soil restoration and agricultural sustainability. We believe that scalable monitoring and verification is essential in facilitating and incentivising widespread adoption of these practices, so we are excited to be part of this initiative and to be contributing to our shared goals.

For more information about our sustainability monitoring tools, get in touch with Matthew Guinness, our Head of Sustainability –

The Sustainable Agriculture Collaboration

Hummingbird Technologies, Linking Environment And Farming (LEAF) and the Sustainable Food Trust (SFT) are delighted to announce the launch of the Sustainable Agriculture collaboration (SUS-Ag), a 9 month project funded via Innovate UK’s Sustainable Innovation Fund .

The vision for the consortium is to revolutionise the way farmers report on and measure sustainability. The principal aims of the project are:

  • To design a tool that is based on a harmonised framework for metrics.
  • To automate data collection and create an output dashboard.
  • To use cutting edge AI to look at the causal relationships in sustainability.

The project is being led by Hummingbird Technologies, who will use their world leading remote sensing and AI capabilities to develop and build the web application and underlying models from the existing LEAF and SFT tools. Both LEAF and SFT have been pioneering these kinds of Monitoring, Verifying and Reporting (MVR) tools for many years and bring with them industry leading knowledge, experience and relationships to the project.

“We are delighted to be working with both LEAF and SFT on this project. We see the need for this kind of sustainability monitoring tool in every country we operate in and it couldn’t be more timely given the global pressures on agriculture and the focus on a greener and cleaner future”.  Will Wells, Founder & CEO, Hummingbird

‘This groundbreaking project will provide a unique opportunity to drive change and harmonisation, taking our work in sustainability monitoring and impact measurement to another level.  Technology has developed exponentially over the last 20 years and we are excited to be working with Hummingbird Technologies and the Sustainable Food Trust to maximise our complimentary skills and capabilities. This work is set to make a significant contribution in supporting farmers and the wider food chain, in delivering meaningful and informed change through enhanced sustainability metrics.’ – Caroline Drummond MBE LEAF Chief Executive

“As farms throughout the world now occupy the majority of habitable land area, farmers need to be empowered to play a key role in addressing issues such as climate change, soil degradation and biodiversity loss. The Sustainable Food Trust is delighted to be working with LEAF and Hummingbird Technologies to create a harmonised sustainability assessment tool which will allow farmers to collect information in a clear and consistent way. We believe this tool could have multiple exciting uses, as part of future government support schemes as well as improving supply chain transparency and look forward to working with the team to build on this opportunity” – Patrick Holden, Sustainable Food Trust Chief Executive

The project is due to run from October 1st 2020 until July 2021.

For any questions relating to the Sustainable agriculture collaboration (SUS-ag) please email

October 2020

Jack Williams-Ellis – our new Head of Mexico and California at Hummingbird Technologies!

Jack visited growers and shippers in Querétaro, Mexico to demonstrate our counting and sizing tool in Lettuce and Broccoli. “It’s great to see conventional farming working side by side with ecosystem restoration projects”. Please reach out to Jack today to find out how these remote sensing analytics can help inform your harvest and business forecasts.

Get in Touch with Jack

Soy Producers in Brazil

Book your November flight with Hummingbird Technologies now, to generate pre-emergence weed mapping.

What will the map show?

Before planting the soybean crop, this map identifies areas with weeds.

What are the benefits of mapping?

  • Facilitates localized spraying or variable spraying plans.
  • Reduces costs with chemicals.
  • Better for the environment.
  • Allows weeds to be removed: the competition caused by weeds in the soybean crop can result in significant losses and reduce production by more than 90%. It can also make harvesting difficult and affect the quality of the grain or seed.

Contact the Brazil team to Book


Meet our Head of Brazil, Marcello Ramos, who has been busy helping sugarcane farmers get the most from their harvest using our technology.

Conheça nosso Chefe do Brasil, Marcello Ramos tem estado ocupado ajudando os produtores de cana de açúcar a obter o máximo de sua colheita utilizando nossa tecnologia.

Find out more

UK – Cover Crops and farm vision

As you’ll know, during wet winters the cover crop root system can work beautifully to hold the soil in place, preventing heavy rains washing away precious fertile topsoil.

Planting cover crops is a decision made for a multitude of further reasons too:

  • Building soil fertility and increasing soil organic matter.
  • Capturing and releasing residual nitrogen to the following crop.
  • Improving soil structure.
  • Increasing worm numbers.
  • Reducing Nitrogen Leaching.
  • Increasing biodiversity, through the attraction of plant and insect species.

But how will you evaluate the success of your cover crops?
Hummingbird Technologies will give you the accuracy of benchmarking you’ve been missing.

Contact us to learn more

Farm Vision

Subscribe to Farm Vision from Hummingbird Technologies and access our satellite imagery to monitor and benchmark the whole farm’s cropping performance this season.

Your annual subscription gives you:

  • Rolling satellite imagery: 2-3 images per week.
  • Cloud detection masking.
  • Analytics dashboard: displays field benchmarking and comparison surveys.


Get in Touch

Russia/Ukraine – pre winter crop assessment

Our Russia and Ukraine Hummingbird teams are busy taking bookings for October for Pre-Winter Crop Assessments.

During October, we will provide high resolution UAV imagery to accurately and remotely assess fields and farms prior to the onset of frost and snow this winter. The service is ideal for winter cereals, to benchmark their performance before the winter months.

The advanced insights on the crop health of the land will help clients manage and plan ahead effectively. When the snow disappears, we then offer a Post-winter Assessment using advanced machine learning, to make accurate comparisons on crop health, biomass and disease risk.

Email the Sales team to make a booking

Canada Crop Type Classification Tool

Crop Type Classification is a key Hummingbird Technologies service for our clients globally. What does our in-house crop identification algorithm achieve? It identifies the crop type and maps biodiversity, helping to monitor agricultural activity near-real-time during the season at a lower operational cost. 

Our Data Scientists outline how we can inform supply chains about food production months before harvest here.

The COVID-19 pandemic has highlighted the increasing demand for regular monitoring of agricultural production as a vital instrument to ensure food security and to avoid potential shortages in the food supply chain.

At Hummingbird, we have developed a remote sensing tool with a consistent performance globally and without dependency on the weather conditions. To learn more and to find out how these capabilities can help you and your business, please contact the sales team today! 

Email the Sales Team

Trials as a Service – Canola Variety Trial

Trial assessments can be easily scaled, with our ‘Pro package’ providing a statistical report that supports seed breeders in high-throughput phenotyping of their variety trials.

The Telus platform

We recently partnered with Farm At Hand to make our imagery technology available in Canada! To learn more, visit or contact

Summer 2020

Quarterly Round Up

In what has been a challenging few months for us all, Hummingbird Technologies are proud to have adapted to the new way of working and have been working harder than ever to ensure our technology meets the demands of the changing global situation, whilst ensuring that it is fully accessible to our clients.

Our global teams have also been busy innovating and piloting new projects, as well as giving our website a fresh new look.

Reseller Partnerships

We are delighted to have signed a number of reseller partnerships across the globe, with a number of leading agri-businesses including:

Airsens in South Korea, Allterra Hungary, Smallridge Bros Ltd, Afridrones in Namibia, Smart Ag Services Ltd, GeosAero, to name but a few.

New territories and products

We have been expanding our suite of products across territories and are happy to launch a lettuce planting and sizing tool for our Spanish speaking customers.

Our cutting-edge AI scans drone imagery for lettuces. It automatically draws the contours of each plant in the field to calculate their size accurately. In addition, we have developed our technology to enable customised solutions for any problems specifically noted by the grower.


The team have been pioneering Trials as a Service (TaaS) for seed production!

Our Canadian team can support trials and produce detailed reports to help you make data driven decisions.

We’ve also been working on Benchmarking for seed production which allows you to compare your fields, ranking them in order of performance. You can then select four fields to see their performance over a season.


The Russian team has been working closely with clients this month, monitoring cereals crops to determine a suitable harvest date and order to maximise efficiencies. This use of remote sensing has proved a valuable insight management tool which the clients are really pleased with.

The next steps following harvest will be focusing on the winter cereal drilling, using our variable rate seeding plans to create an even emergence and to maximise yield potentials for the 20/21 season.


We have been Flying Trial Plots, to give analytical insights for a client conducting plot level chemical comparison trials, available as part of our comprehensive Trials as a Service (TaaS) package.

As we were the winner of the 2019 Agri-tech Innovator of the Year, we’ve been invited back to sit on the British Farming Awards judging panel! Our very own Head of UK Sales, Helen Keevil, will be ranking the top five entries for this year’s award.


In Brazil we’re delighted to have been featured in Orchestra Innovation Center podcast, where the CEO, Nathalia Secco, mentioned our work during her latest episode.


Merged Grid Application Plans

With harvest planning or in some regions underway across the UK and Europe, our desiccation zoning tool allows you to set threshold limits, creating zones for higher or lower chemical application rate, targeting areas of the crop that have not senesced or have green weed content.

We can now present these plans as merged grids, reducing operational friction in control boxes.

Compare Multiple Sites

We can now generate and display bench marking and field comparison data *side by side* for multiple farms and fields. Use our analytics dashboard to provide a detailed and accurate overview of your crops throughout the season. For clients with multiple farms under management, this is a fantastic analytical tool.

Wide Row Weed Mapping Tool

Use our new Wide Row Weed Mapping tool to identify weed pressure in your sugarcane crop.

If you would like to know more about this and our other weed mapping product services, please contact our sales team


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