Hummingbird Technologies acquired by Europe’s leading carbon farming platform Agreena

Hummingbird has always been at the forefront of developing new and exciting partnerships in our mission to scale regenerative agriculture. Today, Hummingbird has been acquired by Agreena. The company is excited to combine its groundbreaking MRV technology with Agreena’s leading carbon programme and continue to develop the  shared mission of supporting farmers and scaling regenerative agriculture.

“Agreena is on a mission to enable an international regenerative agriculture movement, and this market-leading MRV solution can deliver a massive scalable impact,” says Simon Haldrup, co-founder and CEO of Agreena. “We have been thoroughly investigating advanced technology solutions and working towards enhancing our protocol since day one – and with this acquisition, we are not only scaling, but also enhancing the integrity of carbon farming.”

Hummingbird and Agreena have collaborated closely for years, and have shared goals of developing more accurate and sustainable industry-wide agricultural technologies. This acquisition means that Agreena will bring key resources – financial and commercial – to accelerate the development of Hummingbird’s MRV (Monitoring, Reporting & Verification) technology, a crucial innovation that helps create trustworthiness around agricultural carbon certificates – and see this new chapter as a fresh start in the Hummingbird Technologies MRV story.

As the need for accurate and trusted MRV technology becomes increasingly vital for the future of the global food chain, Hummingbird will see its original vision carried through into this exciting new venture , working with one of the biggest names in the industry to develop solutions that deliver impact globally.

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Our new carbon programme partnership with Commoditrader

Hummingbird Technologies is pleased to announce that we’ve partnered with Commoditrader, the Danish creators of one of the world’s first certified agricultural carbon credit schemes.

Hummingbird will apply its data science and remote sensing solutions to detect and verify key sustainability metrics at field level to unlock carbon certificate payments for farmers who are sequestering carbon through regenerative practices.

Commoditrader’s carbon programme, Commodicarbon, is a carbon certification programme encouraging more sustainable agricultural production where the farmer receives financial support for sequestering carbon. It is already available to farmers in the UK, Denmark and Romania and will be expanding to other geographies. Hummingbird Technologies will apply its sustainable agriculture detection tools to facilitate scalable and robust verification of the data reported by participating farmers.

Julie Fahler, Product Director & Co-founder of Commoditrader, said:

“This partnership is key for us and our programme quality. With the use of Hummingbird Technologies’ comprehensive detection and sensing tools we are able to verify each parameter of reported data and thus the quantified GHG reductions and removals – traced back to each field and hectare. This allows buyers of certificates to rest assured that the removals are true and reliable – and even traceable. We are very excited about the partnership and already have a great collaboration on even further developing the verification possibilities of regenerative practices.”

Matthew Guinness, Head of Sustainability at Hummingbird Technologies, said:

“We are really excited about this partnership and looking forward to a long and successful collaboration with Commoditrader. We are aligned in our vision that regenerative agriculture can play an important part in the fight against climate change whilst also generating additional benefits to water resources and biodiversity. By working with companies like Commoditrader our goal is to help build the incentive mechanisms to enable farmers to be rewarded for regenerative agriculture, and thereby facilitate widespread adoption.”

Thomas Gent, Founder of Gentle Farming, the operator of the Commodicarbon system in the UK, said:

“We are super excited to have Hummingbird Technologies working with us to bring credible carbon payment systems to UK farms. They bring a huge amount of technical ability and experience in rolling out scalable solutions. The future is very exciting for farmers on the ground today to be leaders in climate action and local biodiversity improvement through the implementation of regenerative agricultural principles.”

So what is regenerative agriculture?

Regenerative agriculture is an approach to farming which is geared around the core principle of restoring soil. By adopting a set of key management practices, farmers can improve their soil fertility, function and resilience, sequester carbon from the atmosphere, and reduce their reliance on fertilisers and pesticides.

This enables farmers to improve profitability since they can reduce costs without materially impacting yields, whilst simultaneously delivering public goods for water quality, carbon sequestration and biodiversity.

Through carbon credit schemes or payments for ecosystem services farmers can be rewarded for these outcomes, thereby increasing their financial resilience further and incentivising greater adoption.

How can water companies monitor cover crops accurately?

Remote sensing monitoring of cover crop prevalence offers a low-cost, scalable approach to assessing the risk to water resources of agricultural runoff and leaching.

Hummingbird Technologies provides water companies with Cover Crop Detection Analysis to inform decision-making about water resources and engagement with farmers and landowners.

Cover crops are a key component of regenerative agriculture, protecting soil from erosion and runoff and increasing soil organic matter through root exudates during the non-growing season.

How our technology works

Using Sentinel 2 satellite data and a threshold of NDVI as an indicator of green coverage on the soil, the Hummingbird Technologies Data Scientists apply an algorithm to detect coverage of the soil during the growing season and the non-growing season.

This enables the model to:

  1. Detect cover crops
  2. Count the number of days per year where soil is protected by growing plants.

This enables monitoring and verification of regenerative farming practices at large scale and low cost.

In the case study, Dr. Nick Synes, one of our Data Science Team at Hummingbird Technologies, has analysed the prevalence of cover crop practices in proximity to the River Wensum in Norfolk, UK.

By looking at the number of fields planted with cover crops in each of the last 4 seasons we can see geospatial and temporal trends in cover crop practices by farmers in the region.

Cover crop usage has become less common in recent years in the region. The percentage of farmed area protected by cover crops during the winter months fell from 73% to 64% between 2017 and 2020, falling from above to below the UK average of around 66%.

This may be because of a decrease in cover crop uptake incentive schemes or other economic or environmental factors facing farmers in the region.

Runoff Risk Profile

Another notable point is that there is serial correlation in the uptake of cover crop practices across the area of interest, i.e. there is persistent regional variation in the prevalence of cover crops, suggesting that engagement with specific farmers and landowners could generate significant improvements in the runoff risk profile of the catchment area.

assessing risk to water resources

Cover Crop Monitoring Service

Water companies wishing to monitor the cover crops in their region can set up a meeting with Hummingbird Technologies here

Why is AI so useful to agriculture and food production?

An interview with Dr Panos Sidiropoulos, Head of AI and Innovation, Hummingbird Technologies.

Artificial intelligence is not here to replace farmers or to compete with agronomists. It is here to assist the farming community by generating valuable information that was previously impractical to access.

For example, if a farmer had the resources and the time to walk through all of their fields they would be able to spot each and every weed that needs to be sprayed, then create an application plan to spray only these and then save money by targeting the weeds. But this is completely impractical in all but very small-area holdings. The farmers do not have access to this information not because they need some new form of intelligence (artificial intelligence) to complete the task, but because it is tedious and time-consuming. Artificial intelligence algorithms are capable of unlocking this information, and allow the farming community to make more informed decisions, reducing the costs as well as the related environmental impact.

In general, we can view AI technologies as the next generation of computing. Computers’ main advantage was always their ability to do tedious and repetitive tasks really fast. For example, multiplying numbers is something that most humans can do correctly, computers just offer speed in such a task. AI is going on step further, to more complicated tasks, that require some sort of intelligence, such as detecting all the weeds, finding and measuring all the plants in a field, estimating the volume of residual crops, etc. AI is an assistant to the farming community, doing all the tedious and repetitive tasks, and giving valuable insights that would not be accessible otherwise. The practical benefits of such information are obvious:

  • Reducing the costs by up to 50%
  • Increasing the yield by up to 30%
  • Smoothing out the logistics
  • Reducing the environmental impact

All of the above can be reaped here and now

In what way is Hummingbird Technologies a pioneer in the use of AI?

Remote sensing and AI don’t mix easily. They were originally two completely different communities, the former relevant to physics (sensors) and Earth sciences (mapping, geodesy etc) and the latter to computer science and mathematics. There is still a gap between the two fields that undermines companies operating in their intersection.

Hummingbird Technologies is one of the few companies that has bridged this gap, developing tools based on the latest developments in AI, while using bespoke sensors and being geospatially informed. It is not that we have merely transferred deep learning on agriculture remote sensing, but mainly that we have modified such technologies based on the agriculture setup and even developed from scratch in-house algorithms that combine AI and remote sensing ideas.

Is it understandable that some farmers are resistant to embracing AI?

It is partially understandable because sensationalism has shifted the focus away from the impactful AI applications that have already started improving our lives. More people have heard AI as a technology which will bring to life Terminator or Matrix than as a technology which, for example, increases amputee mobility through new-generation prosthetics, or, in the case of Hummingbird Technologies, a technology that helps the farming community to increase yields and reduce costs.

My message to them is to not throw the baby out with the bathwater. AI is a science and rejecting it is as wise as rejecting physics, medicine, chemistry, or any other science. It is healthy to be skeptical in the claims and demanding in the results, but flat rejection means missing all the benefits that AI offers to agriculture. My suggestion is to find a company that can walk them through the offering in terms that are relevant to them, helps them realise the value of the information and how this is to be used, and continues engaging with them throughout the season.

What do you and the Hummingbird AI team want to achieve in the next 12 months?

There are two main areas of focus currently. Firstly, Hummingbird Technologies is world leading in the monitoring of sustainable practices using AI. Sustainability has become a buzzword that due to its overuse is in danger of losing practical meaning. In Hummingbird Technologies we are not just saying that we “promote sustainability”, we are actually measuring sustainability. We are developing AI technologies that can model and precisely measure the effect of management practices in the environment, thus helping the farming community to move towards more sustainable practices. Over the next 12 months, we plan to have released a sustainability product portfolio that will be available to the farming community.

Secondly, we would like to increase the speed in adapting a tool to new crops and geographical areas. This is an inherent challenge in agriculture. Tools that are developed for a certain crop or a certain geographic area are hard to be transferred to another one without needing to repeat the work from scratch. We have made significant progress over the last years and we are currently in a mature stage to start delivering systematic AI pipelines, which could be transferred with minimum modifications to other crops and countries. This will allow our AI stack to reach a much larger clientbase.

Have there been any exciting developments in AI in the last 12 months?

Yes, the AI revolution that started in 2012 has not lost momentum. On the contrary, more and more technologies are developed resolving some of the main pain points of the technology.

An exciting new area of AI is self-supervised learning, in which machine learning algorithms are trained without requiring any labelled data. Data labelling, one of the bottlenecks of AI algorithms, is building the example material that the algorithm is using to learn to generate intelligent output. Many times data labelling is painfully slow and requires extensive resources on the ground. Self-supervised learning has the potential to significantly reduce the need of labelled data, by using the input both for training and for inference. This would result in faster development, more personalised algorithms and, in some cases, higher accuracy. It is not a silver bullet but it can find several applications in agriculture. In Hummingbird, we have started exploring self-supervised learning and we are planning to have our first such tools in the near future.

What was your career path?

I spent the first 11 years of my career in research institutes, learning from some of the AI early pioneers. I did my PhD under the Distinguished Professor Josef Kittler (University of Surrey) on Machine Learning in Video Processing and then moved on to machine learning on Remote Sensing, an area that is my main interest since 2013. I have worked in space exploration (mainly focusing on machine learning on NASA and ESA Mars data), upstream AI technologies, environmental monitoring etc. and currently, agriculture. I joined Hummingbird Technologies in early 2019.

What fascinates you about AI?

AI has already started to have an impact in many aspects of our lives despite being as far as it ever was from utopian (or dystopian) technologies. To be able to closely witness the early development of a new science, and even add your tiny contribution to it, is a very exciting working life.

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